Why Outsourced and In-House Social Media Provides the Perfect Combination
An increasing number of businesses understand how important digital marketing is for their success. It’s hard to miss considering how prevalent this form of marketing is, with almost five billion people using social media to communicate, connect and share content.
When used correctly and effectively to engage, educate, and entertain, social media can be an incredible tool for brands, organisations, charities, and individuals to reach a potentially huge audience.
Unlike traditional marketing such as print, billboards and TV commercials which are severely limited in their measurability, social media provides amazing metrics to accurately measure how effective marketing campaigns are.
On the other hand, an effective social media campaign is much easier said than done. Simply broadcasting your brand’s message and trying to bombard people with advertising will quickly lead to your followers becoming bored and clicking unfollow.
What’s more, creating ill-advised posts can severely hurt your brand if they create negative controversy, which can spread like wildfire across the internet. Do not fear though, because there is an ideal solution for your company!
Rather than leaving things up to chance, you can utilise a combination of outsourced and in-house social media marketing. It is important to include your in-house marketing team and others within your team because that creates a more authentic voice.
It is your team who are there on the ground and know exactly what is going on within your company. Who else understands what the company ethos and spirit are better than those who work there?
On the other hand, utilising social media effectively to create real value and produce amazing results is a skill that takes time to learn. There are those with many years of experience working within the field of Digital Marketing.
Working with individuals or teams outside of your brand who possess more experience or knowledge in this field can help propel your brand or organisation's marketing campaigns, creating a fantastic return on engagement.
What you must understand is that people, overall, do not care about your brand, they care about what your brand can do for them. Therefore, get out of the mindset of trying to sell to people and instead create a relationship and lasting value. This can be done with social media and digital marketing.
If you would like someone to help with your digital marketing content and/or strategy, then don’t hesitate to get in contact!
You can contact me by email at: simonturkas@outlook.com
